March 18, 2022
Britehorn Partners is pleased to announce that its client, SolarLeadFactory, has been acquired by Enphase Energy Inc. (NASDAQ: ENPH), a global energy technology company and the world’s leading supplier of microinverter-based solar and battery systems. Founded in 2012, SolarLeadFactory provides high quality leads to solar installers. SolarLeadFactory has joined Enphase with the objective of substantially increasing lead volumes and conversion rates to help drive down the customer acquisition costs for installers.
Enphase has set out to build a digital platform for installers that incorporates tools to design, permit, install, monitor, and maintain solar and battery systems. This acquisition adds lead generation capabilities to that toolset. Enphase will continue to focus on integrating these tools into the digital platform so that its entire network of installers can realize maximum efficiencies in selling to homeowners.
“By leveraging Enphase resources, we’ll be able to rapidly accelerate improvements in our lead qualification and conversion efforts and deliver on our mission to help homeowners go solar,” said Clayton Cornell, CEO of SolarLeadFactory, “And special thanks to Britehorn Partners, led by Partners Bobbi Babitz Armstrong, Andrew Hurry and Jeff Schottler, for their expertise, professionalism and tenacity in helping us close this deal.”
This transaction represents another successful closing for Britehorn Partners in the software and business services verticals following the closing of Action Title Reseach in December, 2021.
About SolarLeadFactory LLC
SolarLeadFactory is a best-in-class solar lead generation engine on the web. Combining proprietary software and data analytics with decades of solar and marketing experience, SolarLeadFactory is accelerating the adoption rate of solar power. The company has helped hundreds of solar installers grow their businesses and nearly two million potential customers looking to install solar panels. For more information, visit www.solarleadfactory.com.
About Enphase Energy, Inc.
Enphase Energy, a global energy technology company based in Fremont, CA, is the world’s leading supplier of microinverter-based solar and battery systems that enable people to harness the sun to make, use, save, and sell their own power—and control it all with a smart mobile app. The company revolutionized the solar industry with its microinverter-based technology and builds all-in-one solar, battery, and software solutions. Enphase has shipped more than 42 million microinverters, and approximately 1.9 million Enphase-based systems have been deployed in more than 130 countries. For more information, visit www.enphase.com.